The First Weekend Club that was started in 2003 by Anita Adams as a movie club to help promote and raise awareness of Canadian films. It’s a pretty ambitious project considering that Canadian films often don’t benefit from the save advertising power as Hollywood and they only manage to take about 3% of the national box office. First Weekend Club has done well supporting over 150 Canadian titles since its foundation.
Now The First Weekend Club is hoping to make seeing Canadian movies even easier by bringing them right into you home whenever you want. That’s right, we’re talking about video-on-demand chalked full of Canadian content. To be honest I can’t wait for it to get underway, but as you can guess starting a video-on-demand site is no easy task and the First Weekend Club is turning to Canadian movie lovers to help raise funds that will go towards the development of a beta site.